DOORDASH/CAVIAR,
Freelance editorial copywriter | October 2021 - Present

• Work with Caviar editorial leads, creative directors, and designers to create content for Caviar’s holiday gifting and New Year’s Eve campaigns, including gift cards, banners, emails, landing pages, and social.

GITHUB,
Freelance writer, editor, and content strategist | September 2019 - Present

• Work with GitHub editorial team to strategize and write copy for event landing pages and emails

• Write and edit content for various marketing campaigns including GitHub Universe and GitHub Satellite

• Partner with GitHub Social Impact team to write landing pages and blog posts to promote diversity, inclusion, and belonging

• Write customer stories: Transform interviews with developers into cohesive, descriptive stories about how companies use and benefit from GitHub Enterprise

COINBASE,
Freelance writer and content strategist | June 2021 - Present

• Work with editorial team to write and edit landing pages, emails, and social content about new and existing cryptocurrencies

FREELANCE WRITER
January 2013 – Present

• Food and Lifestyle Writer: Vanity Fair, Thrillist, New York Magazine, Serious Eats, Edible Brooklyn, Refinery29, Today.com, Time Out New York, Bon Appetit, Serious Eats, Paste, Huffington Post Taste, Brooklyn Magazine, Wedding Wire, and more

• Branded Content Writer: MasterCard, Vox, Eater, Tasting Table, Patron Tequila

• AMNewYork Columnist for four years, covering restaurant opening and food trends in New York City

• Ally Health Advocates: Developed website design using Squarespace, collaborated with company founder to write all customer-facing copy

SERIOUS EATS,
Director of commerce and content marketing | September 2016 – August 2021

• Created a commerce content program for Serious Eats from the ground up, including finding a team of freelance writers, managing an editorial calendar, and creating an editorial process to meet aggressive content- and revenue-related KPIs

• Wrote, edited, and produced shoppable content, including equipment reviews, love letters, and gift guides

• Managed affiliate marketing relationships with companies like Amazon to grow e-commerce revenue

• Oversaw the social media team and social content production

• Launched Serious Eats Twitch channel and created original live-streamed videos of Serious Eats recipes

• Created original videos on Serious Eats site and Instagram to promote equipment and recipes

• Worked directly with managing editor to create long-term editorial, social, and marketing strategies to maintain the growth of the Serious Eats brand

• Oversaw all email marketing and strategy, including features, equipment, and branded emails 

• Dreamt up creative, engaging branded content programs and ad products for sales team to bring to prospective clients

GILT GROUPE,
Senior editor |June 2011 – September 2016

• Wrote, edited and formatted copy, taking into consideration style, accuracy, uniformity and flow

• Oversaw marketing content for daily email headlines, public relations and business development projects 

• Managed a large team of freelance writers and two assistant editors to improve copy skills 

• Coordinated with sales teams and vendors on a daily basis to ensure accuracy of content

EDUCATION

• New York University, Gallatin School for Individualized Study. Graduated with honors 

• Institute of Culinary Education, Class of 2013