For Faire, I write trend stories that help independent retailers understand what shoppers are gravitating toward—and what those shifts might mean for their stores. Across Faire’s annual Forecast and seasonal category reports, I turn marketplace data, cultural signals, and expert insights into compelling narratives. Each piece pairs the bigger trend story with practical merchandising ideas that retailers can use to shape their assortments and displays.

Below you’ll find a sample of my work.

Board games and popcorn arranged in front of the words 'FAIRFAX FOLKCAST' with a blue background.
Cover of a case study titled 'Find what’s next with Glad & Young Studio', featuring a photo of two women smiling behind a colorful display of art and greeting cards inside a room with large window panes.
Get the 2026 Faire Forecast
Get the 2025 Faire Forecast

More of my recent work on Faire:

A graphic with a purple gradient background and white text that reads "Searches for back to school peak in July" with an upward trending arrow icon above the text.
Back-to-school trends: A+ inspiration
A table covered with a red tablecloth displaying various items including a teapot, cups of tea, a box of Flowerhead tea, a pair of blue and yellow baby shoes, a bowl of popcorn, a sandwich, strawberries, a tomato, a chess set, a bottle of hot sauce, a cupcake, a tin of crispo, a cross-stitched pillow with alphabet and monkey design, a yarn ball, a yellow cheese wedge, and various small objects and accessories.
Faire Forecast: Checking in on the year’s past and emerging trends
Cover of a case study report titled 'New York Botanical Garden.' It features images of potted plants, flowers, and botanical products displayed in a store or garden setting.
Text overlaying a pink background reads '267% increase in searches for Board Games.' To the right, a photo shows a wooden box with board game items, including dice, a note, and a box labeled 'YATZY,' along with a pink book titled 'CARD LAB' on a white surface.
Read the spring trends report
A promotional graphic showing a 65% increase in searches for matcha. It features images of matcha products including a matcha powder container, a matcha drink being poured, and a package labeled 'blume' on a green background.
What consumers are eating and drinking this summer
Text overlay reads '293% increase in searches for Book Club' on a dark background. There are images of a candle, a book-themed card game, and a box with the words 'Book Club' on it.
Home and gift trends in pre-fall 2025
Graphic showing a statistic about search increases for pistachio, with images of pistachio spread and pistachio milk.
Read the spring food trends report
Text overlay stating '793% increase in searches for Butter Yellow' with a photo of a woman in a yellow dress holding her head, and a yellow cap with the word 'BUTTER' embroidered on it.
Read the spring fashion report
Text reading 'faire* market Recap' with abstract shapes of a pink vase and orange container on a dark brown background.

More of my previous work on Faire:

Magazine cover titled 'Fashion Index' with three women modeling different outfits. The first woman wears a red sweater over a white shirt, the second woman wears a silk scarf around her neck, and the third woman wears a black off-shoulder dress with puffed sleeves. The cover includes the words 'FAIRE' and 'FEBRUARY 2025'.
Cover page of a study titled "Jordan's Skinny Mixes: A Faire Case Study" with images of a caramel flavored skinny syrup bottle, a peach cocktail, and a peach dessert drink.
Cover of Fashion Index magazine, September 2024 issue, with three models wearing casual outfits. The first model wears a brown corduroy overalls with a white t-shirt. The second model sits against a yellow textured background, wearing a burgundy and white oversized jacket and shorts. The third model stands in front of a white background, wearing a vintage-style white graphic sweatshirt and black jeans.
Cover page of a fashion index magazine for August 2024 by Faire, featuring three photos of women in different casual outfits: one in a sleeveless rust-colored top and jeans, another in a pink skirt with socks and slippers, and the third in a black sleeveless top with buttons and black pants.