At Faire, I write monthly fashion, home decor, and food/drink pieces covering the latest trends. I also write educational resources for the company’s retailers and wholesalers, along with recaps from events, webinars, and studies.

Below you’ll find a sample of my work. Click the photo and you’ll be redirected in a new tab.
Get the 2025 Faire Forecast
Back-to-school trends: A+ inspiration
Faire Forecast: Checking in on the year’s past and emerging trends
Read the spring trends report
What consumers are eating and drinking this summer
Home and gift trends in pre-fall 2025
Read the spring food trends report
Read the spring fashion report

Everything you need to know about hiring for your retail shop

More cash flow, happier customers: Why gift cards are a win-win for retail shops

How to set up a TikTok Shop: A step-by-step guide to making in-app sales

Freshen up your shop: How to sell retail products in a salon

The independent retailer’s guide to smart discounting

Operating income vs. net income: Essential formulas for retailers

Faire’s 2024 retail trend forecast

Faire blog content 2023

How to make your supply chain more sustainable 

The art of the pop-up shop: ideas and inspiration for launching your own

What in-store demos can do for your shop

Meet the curators: 3 shop owners share what makes their selections truly unique

6 tips from Marrin Costello on harnessing the power of your community to grow a brand

How the founders of Middle Kingdom, Nusa Holistick, and Magixstyx are creating new innovations by embracing their history

Five women-owned brands to know on Faire 

Candles, bath bombs, and sweets: Celebrate Black-owned brands in these popular categories

Building lasting relationships at Faire’s virtual markets

 

How to build a resilient retail business

3 lessons for growing your small business from wholesale vets