My services
Executive thought leadership and narrative strategy
I partner with leadership teams to shape clear, compelling points of view and bring them to life across platforms.
Executive ghostwriting and bylined essays
Narrative positioning and messaging frameworks
Long-form thought leadership
Brand voice, editorial direction, and systems
I help organizations define how they sound — and ensure that voice carries consistently across product, marketing, and media.
Brand voice development and refinement
Messaging architecture
Editorial guidelines and content systems
Structural editing and cross-functional alignment
Product and platform storytelling
I translate complex ideas into clear, engaging narratives that connect product to purpose.
Landing pages, ebooks, and email sequences
Blog content and editorial series
Customer stories and case studies
LinkedIn and executive social presence
Multi-channel campaigns and scripts
Writing, editing, and copyediting across platforms
Long-form editorial and cultural writing
As a creative writer and journalist, I produce deeply reported, voice-driven work across culture and technology.
Features and essays
Cultural criticism
Report-driven storytelling
Editorial coaching and one-on-one mentorship
I work directly with writers and in-house teams to strengthen craft, clarity, and strategic thinking.
Individual writer coaching
Developmental feedback and revision
I also specialize in cuddling with puppies, baking cinnamon buns, eating cheesy snacks, making cheesy jokes, discussing Harry Potter in depth, and being a nerd.
Like what you see? Want something custom? Reach out!
“It’s rare to come across a freelance content expert who adds just as much value to the company as an internal team member. I’ve had the immense joy of working with Ariel for more than a year now at GitHub, collaborating on many different content projects across the marketing funnel and covering many topics under the software development umbrella.
If I had to use one word to describe her skillset, it would be nimble. Need her to write a blog post? Check. Edit session abstracts for a global event with more than 50,000 attendees? Check. How about turning an ebook from an aspirational idea into a lead generating asset? Also check. Ariel is a seasoned content marketer with both impeccable strategy skills and stellar writing chops, and she does it all while making me laugh!
I can’t think of anyone I’d recommend more highly. Any company would be so, so lucky to have her as part of their team!”