Director of Marketing: Serious Eats, NYC

September 2016 – Present

  • Dream up creative, engaging branded content programs for sales team to bring to prospective clients, including OXO, ChefSteps, Sub-Zero, and more.
  • Write, edit, and oversee execution of sponsored posts, newsletters, and social media
  • Develop new ad products to drive revenue without compromising editorial quality and integrity
  • Manage affiliate marketing relationships with Amazon, Anova, ThermoWorks, and Viglinks to grow e-commerce revenue
  • Strategize and create commerce-related content for holidays, like Prime Day, Black Friday, and Cyber Monday**
  • Create e-commerce strategy for social, email, and site; introduced The Commerce Team to maximize revenue
  • Oversee all email marketing, both editorial and sponsored, including weekly features emails, equipment emails, and branded newsletters
  • Work directly with managing editor to create long-term editorial, social, and marketing strategies to maintain the growth of the Serious Eats brand

*In 2017, I increased email and social revenue from $0 to $40K, and contributed strategy that nearly doubled our yearly revenue from $460K to $823K through the creation of the Serious Eats Commerce Team and other initiatives.

**In 2018, I managed our Prime Day coverage, writing content that garnered 25K in revenue over the course of just three days. 

 

Senior EditoR: GILT groupe, nyc

June 2011 – September 2016

Editor: July 2013–November 2015
Writer: 2012–July 2013
Assistant Editor: June 2011–June 2012

  • Wrote, edited and formatted copy for daily national offers, taking into consideration style, accuracy, uniformity and flow
  • Oversaw marketing content for daily email headlines, public relations and business development projects with partners like Wall Street Journal and Lexus
  • Managed a large team of freelance writers and two assistant editors to improve copy skills (grammar, voice, etc.)
  • Coordinated with sales teams and vendors on a daily basis to ensure accuracy of content
  • Created social media copy to ensure unified voice throughout all Gilt channels

 

FREELANCE WRITER

January 2013 – Present

  • AMNewYork Columnist for four years, covering restaurant opening and food trends in New York City
  • Food and Lifestyle Writer: New York magazine, Edible Brooklyn, Refinery29, Today.com, Time Out New York, Bon Appetit, Serious Eats, Paste, Huffington Post Taste, Brooklyn Magazine, and more
  • Branded Content Writer: Vox, Eater, Tasting Table, Patron Tequila
  • Featured in New York Magazine story about food writers and editors

 

Other relevant work experience

  • Food Network Magazine editorial intern
  • Sandra Lee Semi-Homemade marketing intern
  • Nosh & Tell founder
  • Osteria Morini culinary extern

 

education

  • New York University, Class of 2011. Graduated with honors 
  • Institute of Culinary Education, Class of 2013

 

On-Camera Experience:

Facebook Live With Hamilton's Daniel Breaker + Facebook Live Celebrating New Catch Herring Season