Director of Commerce: Serious Eats

September 2016 – Present

· Manage affiliate marketing relationships with companies like Amazon to grow e-commerce revenue

· Strategize for and create commerce-related content for holidays, like Prime Day, Black Friday, and Cyber Monday

· Create and perform in videos on Serious Eats site and Instagram that promote equipment and recipes

· Work directly with managing editor to create long-term editorial, social, and marketing strategies to maintain the growth of the Serious Eats brand

· Oversee all email marketing and strategy, including features, equipment, and branded emails

· Dream up creative, engaging branded content programs for sales team to bring to prospective clients

· Write, edit, and oversee execution of sponsored posts, newsletters, and social media

· Develop new ad products to drive revenue without compromising editorial quality and integrity

Freelance Food and Lifestyle Writer

January 2013 – Present

  • AMNewYork Columnist for four years, covering restaurant opening and food trends in New York City

  • Food and Lifestyle Writer: New York magazine, Edible Brooklyn, Refinery29, Today.com, Time Out New York, Bon Appetit, Serious Eats, Paste, Huffington Post Taste, Brooklyn Magazine, and more

  • Branded Content Writer: Vox, Eater, Tasting Table, Patron Tequila

  • Featured in New York Magazine story about food writers and editors 

Freelance Copywriter and Brand Strategist: Glow

April 2019 – Present

· Write copy for physical collateral for small business audience, including direct mailers and booklets

· Write and edit website copy, creating cohesive brand messaging and consistent user flow

· Collaborate with writing team, Head of Design, and CEO to strategize and create brand voice

Senior Editor: Gilt Groupe

June 2011 – September 2016

  • Wrote, edited and formatted copy, taking into consideration style, accuracy, uniformity and flow

  • Oversaw marketing content for daily email headlines, public relations and business development projects

  • Managed a large team of freelance writers and two assistant editors to improve copy skills

  • Coordinated with sales teams and vendors on a daily basis to ensure accuracy of content

EDUCATION

  • New York University, Gallatin School for Individualized Study. Graduated with honors 

  • Institute of Culinary Education, Class of 2013